Internet Marketing:
How can it grow my business?
Without effective Internet Marketing, your chance of increasing business through your website is severely limited. Most web developers are only concerned with the look and feel of your Web site.
Click-Track.co.uk are different. We are engaged not only in development of Web sites and Web applications for our customers, but we are also Internet marketing experts offering a wide range of Internet Marketing Services to ensure that your target audience finds you on the Web.
If you are not getting the leads and sales you were expecting from your website, then we can help. We have the knowledge and expertise to position your website in the top search engine results. This is known as Internet Marketing and covers two disciplines - Search Engine Marketing (SEM) or Search Engine Optimisation (SEO).
SEO concentrates on the structural design, layout, content volume and HTML of the website whilst SEM is concerned with researching and targeting how people are finding products, services and your competitors on the web. An Internet Marketing strategy brings these disciplines together.
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Expert Consultancy
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Higher volumes of visitors
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| Website Design & Build |
Better conversion rates |
| Search Engine Marketing |
Acquire more customers |
| e-Commerce Systems |
Increased levels of sales |
| Paid Placement Campaigns |
Clients return for more |
| Email Marketing |
Optimal return
on investment
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Related Articles: Achieving Return on Investment from Your Website Why Develop a Social Marketing Strategy? 5 Ways to Boost Website Sales
Why and how to attract inbound links
Why and How to Attract Inbound Links
For many e-businesses, receiving a high search-engine ranking is the Holy Grail of free traffic and increased profitability. However, there's only so much that you can do on your site to improve your placement in the search engines. For many companies, the difference between top rankings and utter obscurity is inbound links.
What are Inbound Links – And Why Do Search Engines Care?
Inbound links are links to a specific page of your website from other pages, both on your domain and from other sites across the internet. Search engines use inbound links to determine how important a web page is. Their reasoning is that, if a page is really great and informative, other sites will be sure to link to it.
Not All Inbound Links are Created Equal
Search engines are smart enough not to rank all inbound links equally. The link from your cousin's personal website is not going to be given the same level of importance as a link from a major newspaper or university. The best links come from sites that are:
- Reputable
- Related to your page's topic
- Link Text is also Important
If text that is used in the link reflects your keywords, your page will receive an additional boost for those keywords in the search engines. For example:
Mediocre Link:
For more information about inbound links, click here.
Good link:
Click for more information about inbound links.
Link-Building Strategies
How can you increase the number of inbound links that your business pages receive? Some great ideas include:
Writing great content. The best way to build reputation and encourage links is to create a lot of content that people will want to link to.
Joining the conversation. Post on other blogs and forums with useful comments and tips – and use a link back to your site in your signature.
Write about other experts in your field. The chances are high that the people you write about will link back to your articles.
Social networking. Writing catchy and informative articles will increase your chances of being featured in social networking sites like Digg, Delicious, and more. That's a big traffic driver, as well as a good source of links.
Give articles away. Write some useful information for article directories, and include supporting links to your pages. People will spread the word by using those articles in newsletters and on their websites.
Be helpful. Answer questions on sites like Yahoo!Answers. Include supporting links back to your site.
Don't forget internal linking. Make sure that you cross-link among the pages of your site wherever it makes sense to do so.
By following these tips, you can dramatically improve your likelihood of ranking well in search engines and driving lots of free traffic. Too much for you to do on your own? Let us help; call 01491 614121.
Why Develop a Social Marketing Strategy?
If you are focusing on the core of your business, it might seem distracting to simultaneously work on a social marketing strategy. After all, aren't places like MySpace and Facebook only populated by kids? The answer is no – the average age of MySpace users is now in the mid-thirties, and more and more e-businesses are discovering that social marketing is not just effective but actually critical.
Here are four important reasons why your business needs a social marketing strategy:
To Improve Your Search Engine Placement
Search engine marketing is the cornerstone of many businesses. What other advertising method can provide such a steady stream of highly qualified potential customers for free? And the higher your company ranks in the search engine results, the more traffic will flow to your website.
One of the ways to be better placed in search engine results is to receive links from other websites in your field of interest – and social marketing is a great way to attract these links. When you get people talking about your website, they'll naturally want to tell their friends and readers to check out your information, and they'll do it by linking to your site. Those links can help make you more visible to people trying to find sites like yours in search engines.
Make Your Brand Memorable
People won't be able to buy your product if they can't remember who you are or what you do. Social marketing is a great way to emphasise your brand and help people remember what your company is all about – without annoying them with unwanted advertising. Social marketing can help you tell your company's story in a way that engages and interests your clients.
To Learn More about Your Customers
The more you know about your customers, the better you will be able to understand their problems and tailor your products to help them solve those issues. Social marketing is a great way to connect with your customers on a new level, and engage them in a conversation that will benefit you both. Best of all, you can discover this information from those most likely to use your products and services, without costly focus groups and surveys.
To Provide Information about Your Products and Services
Social media is a wonderful place to provide information about your company to people who are curious about what you do and how you do it. You can educate, inform, and tantalise potential customers, which is critical in helping your customers through the buying process. Social media is a means of promoting your business to a different audience in a way most people appreciate.
Social marketing is a low-cost marketing method that can be extremely effective in creating buzz and spreading the word about your business. If you would like to explore how it can help your business, please call 01491 614121.
Marketing with Microsites
Marketing with Microsites
Sometimes, the key to big profits is small, even micro-small, as many companies are learning with microsites. A well-thought-out microsite can maximise the return on investment that you receive from your advertising campaigns, vastly increasing the profits that your online business generates.
What Are Microsites?
Microsites are self-contained sections of your business website. They can each have their own look and feel, goals, and measurements of success, which gives you the freedom to target a specific segment of your users or to highlight a key product or service.
Don't let the name fool you; microsites can actually be quite large, containing hundreds of pages, if that is what is required to fully cover the topic. You can think of microsites as a way to address niche advertising opportunities within your business.
How Can Microsites Be Used?
Microsites give you the flexibility to split your business into segments for advertising purposes, and to give each of those segments the information it needs to convert into paying customers. Uses for microsites include:
- - Highlighting a Specific Product, Service, or Event
If your company offers a variety of different products and services, it can be difficult for your visitors to find the information they need on your main site. Even when content is available, distractions could prevent the user from ever finding it.
A hub of information featuring only a specific topic, whether it be the launch of a new product, a professional conference your company is hosting, or a highlight of a service that you provide, helps guide them through the information they want to find.
- Speaking to Different Target Audiences in Their Language
Different groups have different needs and priorities when they shop on your site. Business users might have a different focus than private consumers, as might men versus women, old versus young, single versus married, or mums versus grandparents. Whatever your target segment, you can use microsites to create a specific area that speaks to your visitors' needs.
- Targeting Popular Keywords
Microsites are fantastic when it comes to targeting information toward popular searches in the search engines. This information might not be the main thrust of your business, but still relevant.
For example, an online shoe store might have a Nike or a Prada microsite, whereas a computer game shop might have a microsite just for role playing games. This increases the chances of ranking high in the search engines for those terms, and improves the user experience for people arriving from searches.
Increasing the Impact of Advertising Campaigns
A great way to increase the results of your advertising campaigns is to make sure that the offers in the ads are prominently displayed on their landing pages. Microsites ensure that the look and feel of the site reflects your ads, and that the offers are front and centre when a visitor gets to the page.
If you want the flexibility to really drill down into a specific segment of your advertising, microsites are a great way to do it. They offer you more ability to reach out to your target audience and to capitalise on advertising for a reasonable cost. Call us on 01491 614121 to explore how a microsite can help your business.
