SEO Services
What web visitors like to see -
A clean, uncluttered website that is easy to navigate, full of relevant and well written content and linked to other pages and resources.
What Google likes to see -
A technically compliant website that is easy to search, full of relevant page content, tagged correctly and linked with many other websites.
OK, this is slightly simplistic - but it is basically the correct strategy required to start achieving search results for your website.
Got a Question about SEO?
Tel: 01491 614121
Email: info@click-rate.co.uk
If you would like to know more about how SEO can benefit your business, please feel free to give us a call or send an enquiry. We are happy to advise on all matters regarding the Internet.
|
The SEO Services Plan - Putting together all the pieces |
|||||
 |
|
||||
|
SEO is not a one-off task but the result of a correctly applied set of processes. Successful SEO requires a consistent and persistent approach - there are no 'magic wands' that can short-cut or speed up these processes. Like a jigsaw, it is necessary to put the SEO pieces in place one at a time to achieve a complete result.
SEO Service Plan 1 - WEBSITE ASSESSMENTThe first stage is to evaluate your website to determine the strengths and weaknesses of the design, content and structure. Click-Rate will utilise advanced diagnostic features of the WebScan system and other SEO tools to provide a qualitative assessment of your website. It also provides you a benchmark of how well the site is currently performing against your competitors and the assumed keyword phrases. How much is a website assessment? WebScan Pro report with competitor website comparison is £80 + VAT
SEO Service Plan 2 - KEYWORD MARKETING ANALYSISBefore any search engine optimisation process can start, it is essential to understand the search behaviour of web users in relation to your target market. For example, domestic users searching for diy advice will search differently to traders who are searching for suppliers. The first objective is to determine the actual keyword phrases that are currently being used to search for your products and services. The second objective is to establish the relative traffic volumes for these keyword phrases. The result of this study is a SEO Keyword Analysis Report which qualifies the best target keyword phrases. We will then cross-correlate these findings with competitor websites in order to gauge the amount of SEO activity that will be required to achieve high rankings. This analysis report provide your with essential management information to aid decision making and also our recommendations on how to best structure and implement the SEO plan. How much is an SEO keyword marketing report? The cost depends on the number of keyword categories under review. A standard report for a single category of keywords is £160 +VAT. We will need to quote you for multiple categories.
SEO Service Plan 3 - SEO KICKSTARTOur SEO Kickstart plan is ideal for small to medium business websites that are not delivering the volume of visitor traffic that was expected. However, it is necessary to have undertaken and reviewed the results of SEO service plans 1 and 2 first before commencing SEO Kickstart. Using the information from the keyword marketing analysis and WebScan report, we will -
How much is an SEO Kickstart for my website? The cost depends on the number of pages and results obtained from plans 1 and 2. A typical cost for optimising an 8 - 10 page website is £560 +VAT. If your inbound links are determined as poor quality or low volume, we also recommend that you include a link building package. This will ensure that your website is included in all the relevant UK web directories for your industry sector and improve your PageRank.
SEO Service Plan 4 - STRATEGIC SEOAchieving high rankings for competitive keyword phrases is primarily achieved through having a site that has ‘resource levels’ of information, that are well cross-referenced and are combined with good quality inbound links. The recommended strategy for optimising your website is therefore to expand and enhance the website page content. Ideally each keyword phrase will have its own optimised web page containing information that is both useful to the web visitor and recognised as relevant content by the search engines. Each optimised web page effectively becomes a landing page for keyword search results. When the visitor clicks on the page, they should find the relevant information they are looking for plus clear links to other key sections of the website. How many pages are needed for SEO? A good starting point for competitive keywords is twenty pages - which may result in high rankings for ten primary keyword phrases and ten secondary keyword phrases. As the business starts to reap the benefits of the SEO, additional pages can be added. Optimised Content How much is optimised content? The average cost per optimised and integrated page is £150 + VAT SEO Service Plan 5 - SEO Maintenance & Quality Inbound Links
SEO is not a one-off task. It is a cumulative process which requires regular monitoring and adjustment to build and maintain ranking position. Competitor websites will also compete for your ranking position. Inbound links from reputable Internet directories and relevant websites play a vital part in determining the final ranking position of keywords – especially with Google.
1. Building up a portfolio of quality inbound links to your website Some of these directories may require payment to be included. We will advise you of these additional costs where applicable Our recommendations for achieving good SEO will require occasional adjustments to the content, structure and links within the website. Search engines especially Google use the quality of inbound links as one of their major factors in determining your ranking position for keywords. How much is an SEO Maintenance Package? This depends heavily on the size of the website and number of keywords being optimised for. Monthly packages are from £50 per month upwards. SEO Strategy for Success - Active management, Consistent Approach & Patience!
SEO Consultants in Oxfordshire Click-Rate are expert SEO consultants are based in Oxfordshire and offer free a initial consultation to help you evaluate your website and provide recommendations on the best Internet marketing strategy for your business. Call us today on 01491 614121 or email info@click-rate.co.uk
|
|||||
Website assessment
