Successful SEO

"Search Engine Optimisation (SEO) improves your Organic rankings on Search Engines - so that more customers will find you."

What web visitors like to see -

A clean, uncluttered website that is easy to navigate, full of relevant and well written content and linked to other pages and resources.

What Google likes to see -

A technically compliant website that is easy to search, full of relevant page content, tagged correctly and linked with many other websites.

OK, this is slightly simplistic - but it is basically the correct strategy required to start achieving search results for your website.

Got a Question about SEO?
Tel: 01491 614121
Email: info@click-rate.co.uk

If you would like to know more about how SEO can benefit your business, please feel free to give us a call or send an enquiry. We are happy to advise on all matters regarding the Internet.

Search Engine Optimisation - Why do I need SEO?

"My website adds no value to my business"

A website that attracts little visitor traffic or enquiries serves little useful purpose. Having made a significant time and money investment, many businesses wonder why they bothered. This is because the website was built without search engine marketing in mind.

There is nothing wrong with developing a great looking website but the website design should form only part of the overall Internet marketing strategy. Many people treat SEO as an afterthought or 'bolt-on'. This is a big but very common mistake.

Finding the right SEO solution

Every website is different and SEO costs are highly dependent on the website and the marketing objectives of the business. The major factors which influence the plan selection and overall costs are -

Competitiveness of the target market
Are you targeting local, national or global keyword phrases
The current state of your existing website

Recommended approach for successful SEO

The emerging trend for search engine behaviour in 2008 is NOT to provide top rankings for the most optimised websites - but to provide results that best satisfy the searcher’s goals. Page content that is well written, relevant and meaningful to the keywords (semantics) will score most highly.

Keyword Selection

Keywords and keyword phrases are what help get your site recognised by Internet search engines and as a result help your potential customers find your website. It is therefore imperative to define the keyword phrases first that are most relevant to the products or services that the business wishes to promote.

Page Optimisation

Page optimisation is the process of making sure that your website functions in the most effective way possible in relation to search engines. This requires a consistent and detailed approach to the layout of the text, paragraphs and descriptive headers. Positioning of keywords within the page title and page content is also very important.

Home Page Optimisation

It is important to optimise your home page for your customers in order to make sure it functions efficiently. Examples include providing additional text links to major theme pages, and links on every page back to the home page.

Site Optimisation

The final outcome is to create a cohesive, streamlined website design that works well with both customers and search engines. This can be achieved through providing a sitemap to help search engines spider through the site, using descriptive text for links between pages and deep links to other page content or resources on the site

Registering with Directories and Link Building

To increase search engine visibility on the Internet, it is necessary to register with relevant directories. Our recommendation is to register the site with the major directories (DMOZ, Yahoo!, Business.Com, etc), secondary directories and niche specific directories.

Link building is the most important factor for achieving a high ranking website. Wherever possible these should be ‘natural’ links created by people who are interested in you content. Ideally the site should provide content that people want to link to. These link worthy pages will lift the authority and rankings of the website.

SEO Consultants in Oxfordshire

Click-Rate are SEO consultants are based in Oxfordshire and offer a free initial consultation to help you evaluate your website and provide recommendations on the best Internet marketing strategy for your business. Call us today on 01491 614121 or email info@click-rate.co.uk