Website Analytics



To ensure a successful PPC campaign for your business, we undertake the following -

  • 1 Discuss your marketing objectives
  • 2 Perform a competitor review
  • 3 Create your PPC account
  • 4 Establish a keyword portfolio
  • 5 Organise the campaign structure
  • 6 Write compelling Ad Copy
  • 7 Launch and manage the campaign
  • 8 Test, measure and optimise 

 

We recommend running  a 30 day trial campaign to allow you to test and measure paid advertising before committing to a full campaign.


Got a question on PPC?

To help answer your questions on any aspect of pay-per-click advertising, either call us on 01491 614121, or send an email to info@click-rate.co.uk or use our enquiry form.

Website Analytics - Understanding your web visitors


Make a good impression with your custom designed newsletter

 

Pay-per-click (PPC) is paid advertising on the Internet. When it is managed properly, it can be a highly cost effective method for promoting your website, products and services on the main search engines.


However, to the inexperienced user, it can also be a very quick way to burn cash without achieving any results! PPC works well with products and services that people want to buy NOW. e.g. plumbing services or popular electrical products. It tends to work poorly with advertising firms, mortgage and insurance companies and estate agents.The good news is that you only pay when someone clicks on your listing. This type of promotion is often far more economical than traditional advertising such as Yellow Pages, Trade Magazines or Newspapers -  which requires you to pay a large outlay with no recourse to change the advert or its position in the publication.

With PPC you can run different adverts, compare which one works best and measure your sales conversion rates. Your advertising campaigns can be switched on and off as required. Try doing that with a magazine advert!

 

All three major Internet search companies have their own PPC advertising systems. Google has GoogleAds, Yahoo has Yahoo Search! and Microsoft has AdCenter. Google has by far the highest audience- but it is also the most expensive.... 

 

Click-Rate are experts in developing and managing pay-per-click campaigns. We ensure that you get the optimal rate of return on your advertising budget and providing reports and advice so that clients can see which Ad Groups are peforming best. With this information,a business can make qualified decisions on their marketing plans.