Website Analyser

What does it test?

The website analysis tool covers five main areas -

SEARCH	How well optimised the website is for search engines like Google and Yahoo.
CONTENT	How well written the content is.
QUALITY	How well built the website is.
ACCESS	How accessible the website is to users with disabilities.
SITE	Overall, how good the website is.

BUY A WEBSCAN REPORT

You can order a WebScan website analysis report directly from Click-Rate. The full report costs £30+VAT and delivers qualified scores of how your website is performing and what you should do to improve performance.

Once you place the order we will confirm with you the correct domain and keywords. The report will be delivered to you by email as a PDF document.

If you are interested in any of our products and services, please feel free to give us a call or send an enquiry. We are happy to advise on all matters regarding the Internet.

Email: info@click-rate.co.uk

Website Analysis Tool - The WebScan System

What is WebScan?

WebScan is a unique website analysis tool for analysing and improving websites. The WebScan system can identify the strengths and weaknesses of any site and advise how to improve them.

Because WebScan can analyse any website, you can use it to improve your own, and to evaluate and learn from your competitors.

Example WebScan Report

What can it do for my business website ?

Is your website performing as well as it should? Do you understand the technical and design reasons why? WebScan can help. In particular, if you’re looking to bring more visitors to your site, appear higher in Google for competitive searches and increase your conversion rates, WebScan delivers high value to you at a fixed, low cost.

What does the website analysis tool test?

Individual tests cover many areas, including spelling, broken links, speed, optimisation of keywords and much more – over 30 tests in total.

What do I get?
You can request a one off report of any website, or choose to include other websites and compare them. You can test as many websites as you like, as often as you like. If your website changes often, we strongly recommend monthly reports.

A complete one off report includes over 30 individual tests. We also include a guide to understanding your report.

Your report can be printed out for you to read, or you can explore it online. If you view your report online, you can search through results and export them into popular file formats, such as Microsoft Word®, Excel® and HTML. If you have multiple reports, you can also compare them side-by-side online.

How does the website analysis tool work?

We then need to setup and run your reports. Some websites can be better ‘behaved’ than others, and make take longer for us to configure the first time.

Depending on what you’ve chosen to buy, we may then add our own manual consultancy or commentary to the reports, before printing and/or emailing them to you. We’ll include instructions on how to login to view your online reports, and how to use your online reports.

What should I do with my report once I receive it?

Once you’ve reviewed your report, you may have questions, or just want advise on what you can do next. We’re here to help. WebScan reports can be purchased either as a one-off, or as ongoing monthly reports throughout the year.

If your website is updated frequently, we strongly recommend monthly reports. It is cheaper to buy 12 monthly reports together than to order them separately.

The automated nature of the tests means you can analyse many websites regularly and cost effectively. If you frequently update your website, monthly reports are an excellent option for maintaining high quality and evaluating your ongoing position relative to your competitors.
You need to provide us with the web addresses for any sites you wish to test. If for some reason you only want to test part of a website let us know.

We also need to work out the ‘keywords’ that your website is aiming to score highly for in Google and other search engines. We recommend you choose 10 - 20 of these – if you need a hand, we can help.

Too much information?

Although a WebScan report is designed to be as easy to understand as possible, some of the tests from this advanced website analysis tool may highlight a technical problem that could be confusing. We can help you understand what these are, what they mean to you and what you can do about them.

We can also advise you on the best way of moving forward from any situation – whether it be catching up with competitors, or strengthening your current position. As Internet marketing experts, we’re able to help you with every aspect of your website needs.

List of all WebScan Tests

Alternative text	Check that alternative text is specified for users with visual disabilities, and used correctly.
Amount of content	Check the amount of content used on each page of the website.
Analytics software	Checks for use of any website analytics software, such as Clicktracks, or WebTrends.
Broken links	Check for broken links (links to pages or content which does not exist).
Contact details	Lists all emails, phone numbers and postal addresses on this website.
Cookies	Detect any cookies set by this website, and how they are used.
CSS usage	Checks whether pages are using CSS or tables for layout. CSS layouts are generally best practice.
Design list	List and display the different designs used by a website.
Domain name	Check that variations of the domain name are not being used by domain squatters.
File usage	Check the files on the website, calculating how fast the website is.
Flash usage	Check if Flash is used appropriately, e.g. does the website handle users without Flash installed.
Fonts	Check that the fonts and font sizes used are appropriate for the web and flexible in size.
Headings	Check that headings are used and specified correctly.
Images	Check whether unique images are used throughout for variety, and defined correctly.
Incoming links	Count the number of links to this website, and the number of high quality links.
Key pages	List the most important or prominent pages in the website, particularly to search engines.
Links	Report on how links are used in this website. You can search and export all link text, sources and destinations to help optimise SEO.

Metadata	Check that metadata is used and specified correctly. You can browse, search and export all metadata in a site.
Number of pages	Count and list all pages in a website. You can search through, view and export the list of pages.
Outgoing links	Report on any links to other websites from this website.
Page titles	Check that page titles are used and specified correctly. You can search and export all title text to help optimise SEO.
Popularity rank	Checks how relatively popular the site is.
Popups	Check for any popup windows, and whether they open themselves or are opened by visitors.
Printability	Check whether pages appear optimised for printing.
Readability	Reports on how easy the text on each page is to read and understand (English pages only).
Redirections	Check for client-side redirections, which are unnecessary and break the use of the Back button.
Search engine placement	Check the placement of the website against competitors for a specified search engine phrase.
Site Structure	Display a summary of how many clicks away pages are from the homepage, and the resulting site structure.
Spelling	Check the spelling of text in this website (currently UK and American English only).
Spiderability	Ensure this website can be effectively ‘spidered’, i.e. each page can be reached by following the links from other pages.
URL chopping	Check that web addresses (URLs) can be chopped and still work.
URL format	Check that web addresses (URLs) used on the site are clean and user-friendly.
Use of keywords	Measure how well optimised the website is for specific keywords.